Fresh Beat Band: Music, Action and Fun for Preschoolers
// 8.22.09 // 85 Comments » // Parenting
I swear I’m not being paid by Nickelodeon to promote The Fresh Beat Band. But I am going to post about them… again.
My first post about the new Nickelodeon band/show, Don’t Beat Down The Fresh Beat Band, is the top traffic generator to this site and could be the most-commented post I’ve ever had. Something’s going on here. What is it with this show? Well I’ve got the scoop from Teri Weiss, Senior Vice President of Production & Development for Nickelodeon Preschool Television.
Teri has been involved in the launch of mega-hits like Dora the Explorer and The Backyardigans, so I asked her if it’s typical for parents to be so outspoken about a show before it’s even aired. She explained how The Fresh Beat Band (FBB) is different than other Nick shows.
The FBB is Nick’s first live action show for preschoolers, meaning there are no puppets, no animation — just humans. “Our strategy was to launch them as a band first and get kids excited about the music,” said Teri. Nickelodeon started airing music videos by the band months ago, with no mention of a series. As the launch date got closer, the series was introduced.
“There was more conversation about this show because of the bigger window of time (used to promote the show),” Teri explained.
So why a live action show for preschoolers? “We learned a lot from Jack’s Big Music Show,” said Teri. When Nick execs attended live shows by bands like The Laurie Berkner Band and The Dirty Sock Funtime Band (both featured on Jack’s Big Music Show), they loved the energy and excitement coming from the kids.
“The energy of a live band – I wanted to bottle it and put it on TV. There was something special about it that we didn’t feel we had,” remembers Teri. She thought, “How can we create a TV show around a band that could capture that energy, tell a story, and send a positive message to kids through music?”

THE FRESH BEAT BAND-- Pictured: (l-r) Twist (in yellow, Jon Beavers), Kiki (on guitar, Yvette Gonzalez), Shout (orange sweater, Thomas Hobson), Marina (drums, Shayna Rose) in THE FRESH BEAT BAND on Nickelodeon. Photo: Randee St. Nicholas/Nickelodeon. ©2009 Viacom, International, Inc. All Rights Reserved
The curriculum focuses on three layers: music appreciation, self-expression through music, and comprehension of music terminology. Drummer Marina shows kids how they can make a drum kit out of anything. DJ/rapper Twist (who is a goofy, skilled physical comedy actor and my favorite character after having seen the first episode) gets his feet stuck in buckets and the band taps out a beat along with him. Musical terms and instruments are introduced and repeated to enhance understanding and retention.
Another reason there’s so much talk about this band is the “pop” feel to all the songs shown in the promos. Parents can find it grating and too sugary-sweet, but the pop feel was intentional, says Teri, because kids respond to it. However, during the show itself, kids will be exposed to different kinds of music – much more than the promotional videos are demonstrating – such as Hawaiian, opera, rock, and beat-boxing.
And while some parents may not be thrilled to have a Fresh Beat Band CD playing in their car over and over (although it’s WAY better than Yo Gabba Gabba or Wonder Pets), I think the show itself will surprise them. And their kids will love it. Check it out Monday at Noon ET on Nickelodeon.
Most readers of this blog know that I homeschool my children. Many also know that I sent my daughter to preschool this past year. Now that preschool is over, several people have asked me if I’ll send her on to kindergarten in a traditional school. My answer is no.
Did you know that in 1992 Mattel released Teen Talk Barbie who spoke a number of phrases including “Math class is tough!”? Well, that doll was recalled and we all now know from 




